Welcome to the next lesson on the design of printed products. In this lesson you will learn how to create an attractive and clean voucher for a gift or a discount. Follow the steps of the instructions, and you will discover some new technology and get a basic knowledge of the design of works for later printing.
Materials for the lesson
Fonts from the Lexia and Effra family, which are in Typekit or Adobe Creative Cloud subscription, were also applied.
1. Customize the document and guides
Create new document with sizes 105 x 216 mm. This size represents one third of A4 paper. Install Resolution (Resolution) on 300, Color mode (Color Mode) on CMYK.
Create new guides. Slide each rail to 3 mm from each side. This will present the so-called print departures, which are needed for the subsequent accurate trimming of the document (approx. Translator). Continue and add one vertical line in the middle of the document.
2. Creating a background
Take the “Nature-12.jpg” image from the Resources Pack and place it in the document.
Let’s adjust the image a bit. For this we use several Corrective layers (Adjustment Layers). Add a Color balance (Color Balance) and set Mid tones (Midtones) on +46, +one, +ten.
Now let’s add Levels (Levels) and adjust the sliders like in the image below to improve the background colors.
Use Brightness / Contrast adjustment layer (Brightness / Contrast) with installation Brightness (Brightness) -four and The contrast (Contrast) 35.
Create new layer (Ctrl + Shift + N) and fill it with red. Change blending mode (Blending mode) on Screen (Screen) and add layer mask (Layer Mask). Use the tool Radial gradient (Radial Gradient Tool) to soften the red color in the upper left corner of the voucher. This will add more warm tones to our photo.
Choose a tool Rectangle (Rectangle Tool) and create a new elongated rectangle in white. Select the top right corner of the rectangle and drag it to the bottom of the voucher. Do not forget to reduce Opacity (Opacity) to 50%.
Follow the same steps to create a new rectangle above the previous one. This time install Opacity (Opacity) on 60%. To make the form more interesting, add Layer mask (Layer Mask). Activate the tool Brush (Brush Tool) and a soft brush to remove the white color from the middle of this rectangle.
Create a rectangle again. Remove the bottom left corner to make a triangle. Place a triangle between the right edge and the first rectangle. Install opacity on 35%.
Duplicate (Ctrl + J) layer with a triangle and set Opacity (Opacity) on 65%. Adjust the triangle roughly as shown in the image below. Add a Layer mask (Layer Mask) and use the soft brush again to “thin out” the white color in the middle of the triangle.
Create a new one Rectangle ( Rectangle). Move the upper left corner slightly lower. Fill it with a brown gradient and change Blend mode (Blending mode) on Linear dimmer (Linear Burn).
Duplicate (Ctrl + J) brown triangle. Install Blend mode (Blending Mode) back to Normal (Normal). Change Opacity (Opacity) on 65%. Use Layer mask (Layer Mask) to soften the lower zones of the layer.
Add effect to selected layer Shadow (Drop Shadow Effect). Install Opacity (Opacity) on 35%, Bias (Distance) to ten and The size (Size) on 40.
3. Create a title
Create a new one Rectangle (Rectangle). Move the upper right corner of this rectangle slightly to the left. Fill it with a brown gradient. Add effect Shadow (Drop Shadow) with Opacity (Opacity) 20%. Install Bias (Distance) to 2 and The size (Size) on 7.
Using the process described in the first step, create a new rectangle. This time fill it with white and place under the brown rectangle. Activate Free Transform (Free Transform) by pressing Ctrl + T, and slightly move the lower right corner. Install Opacity (Opacity) on 80%.
Add a Layer mask (Layer Mask) and use the tool Brush (Brush Tool) to lighten the upper area of the white rectangle. Place this layer under the brown rectangle.
Choose a tool Text (Type Tool) and write “X”. For our tutorial, I used the font Effra Bold Italic. Fill it with white and install Blend mode (Blending mode) on Soft light (Soft Light). Stretch the “X” until it becomes the same height as the brown rectangle and place it inside.
Duplicate (J) layer with an “X” and convert the Font into a Shape. (To do this, click on the layer with the text, right-click and select “Convert to curves” – approx. Translator). Play with the tool Pen (Path Tool) and delete the points “X” until you get a shape in the form of an arrow. Move it slightly to the left.
Use the tool Text (Type Tool) to add information in the header. In this case, I used the Lexia Thin and Lexia Bold fonts to create our text. Fill the thin font with dark brown and bold with white.
4. Create an icon
Create a new one Ellipse (Ellipse). To do this, you can simply click U. Add effect Shadow (Drop Shadow). Install Opacity (Opacity) on 60, Bias (Distance) to 7 and Size (Size) At 12.
Create another ellipse. Make it a little smaller and place inside the brown area. Fill in Hatch (Stroke) white and set its width to 1 pt. Make a dash dotted.
Create another ellipse. Fill it with black and white gradient. Place it over the brown circle as shown in the picture below and create Clipping mask (Clipping Mask). (To do this, click on the gradient layer with the right mouse button and select Create clipping mask). Install Blend mode (Blinding Mode) on Overlap (Overlay), Opacity (Opacity) on 35.
Use the tool Text (Type Tool) to write “65%”. In our tutorial, I used the font Effra Bold. Play around with font sizes and other settings to make the result more aesthetic.
Using the same method, write the word “Sale”. Fill the text in orange and set Capitalization (Capitalization) on Capital (Small Caps).
Use the tool Line (Line Tool) to create two orange delimiters next to the text “Sale”. Install Thickness (Weight) on 5 pt.
5. Add the main text.
Create a new text and write “Voucher”. Use the Lexia Bold Italic font and fill the font in yellow. Install Tracking for selected characters (Character Tracking) on -40. Add effect Inner shadow (Inner Shadow). Install Opacity (Opacity) on 40, Bias (Distance) to one and The size (Size) On one.
Now add Pattern overlay (Pattern Overlay). Download the “hatching pattern” (stripe-pattern.pat) from the downloaded files. Install Blend mode (Blending mode) on Bright light (Vivid Light).
Add a new text “Present”. Fill it brown and apply the same effect. Inner shadow (Inner Shadow) from the previous step.
Use the tool Text (Type Tool) to add some fishy text. You can also add any words at your discretion. Fill the text with white and add effect. Shadow (Drop Shadow). Install Opacity (Opacity) on thirty, Bias (Distance) to 3 and The size (Size) on eight.
6. Add text at the bottom
Use the same techniques to add text in the “basement”. Combine white and yellow to match your style. A good mix of colors will make the text easy to read.
Import vector icons from sources. Uniformly place the icons on the voucher. Add explanatory text to such icons as: address, phone number, email.
Let’s add another white separator. Create a new one dashed line (Dashed New Line) and install it Thickness (Weight) on 3 pt.
In this lesson we covered some basic steps for creating a simple voucher. If you followed the points, you should have got a great design that you can use as a template for your clients or any other project. Use imagination to play with colors and background images for alternative designs.
A little advice
You can use the vouchers you received as templates to create alternative designs. Play with colors and background images to get a variety of results.
Author: Robert Šarudy
Translator: Shapoval Alexey
A source: http://design.tutsplus.com/tutorials/design-an-eye-catching-voucher-in-photoshop–cms-21654