We bring to your attention a new video tutorial from Olga Pashkevich, in which you will learn how to create an advertising poster for a rock festival from a black and white photo.
As a rule, such posters hang on the street and people read them almost on the move, stopping their eyes on the billboard for just a split second. Therefore, when creating advertising products, it is so important to take into account the need to clearly, quickly and clearly convey the main essence of the information to the target audience.
In her lesson, Olga will reveal to you the main points of the theory of creating advertising posters. You will learn:
- What is the basis of the division of advertising information into blocks?
- How to save time on creating a working grid of guides.
- Why when creating a poster, the picture should be on the left and the text on the right.
- Learn some moments of the psychology of perception of information.