Making a promotional coupon in Photoshop

In this tutorial, we will use a combination of basic shapes, textures, filters, and finished images to create a coupon.

Final result:

Materials for the lesson:

Step 1. Create a new document in Photoshop (Ctrl + N) with the parameters listed below.

Fill the background layer with color # 8eb072 with the tool Fill (Paint Bucket Tool) (G). Then go to menu Filter – Noise – Add Noise (Filter> Noise> Add Noise).

Step 2. Tool Rectangular area (Rectangular Marquee Tool (M)) Create the base for the coupon and fill it with white.

Now you need to make cuts on the edges. Zoom in, select tool Oval area (Elliptical Marquee Tool) (M) and create a round selection (to make the selection round, hold the Shift key while creating it). Place it at the left edge, as shown below, and press the Delete key.

Move the selection to the right a short distance from the first hole and press Delete again. You will have a second cutout on the edge. To move a selection, you must have a selection tool active. Repeat this process until you make cuts on the whole edge.

Step 3. Now create a pattern for the coupon. Create a new document (Ctrl + N) 1 pixel wide and 5 pixels high, the background is transparent. Tool Rectangular area (Rectangular Marquee Tool) create a small square selection and fill it with black.
Go to menu Editing – Define a pattern (Edit> Define Pattern) and save the pattern.

Go back to our document, double-click on the layer with the white rectangle and you will see the layer style menu. Apply style Pattern overlay (Pattern Overlay): Mode – Multiplication, use the saved pattern.

Step 4. Create a new layer group: Layer – New – Groups (Layer> New> Group). Call this group “coupon”. Hold down the Ctrl key and left-click on the thumbnail of the layer with the coupon base to create a selection. Then select the “coupon” group and go to the menu Layer – Mask Layer – Show Selection (Layer> Layer Mask> Reveal Selection).

Step 5. Choose a tool Ellipse (Ellipse Tool) (U) and draw a small circle above the layer with the main coupon. Apply the Stroke style with the parameters shown below. Install Fill (Fill) of this layer is 0%.

Make a copy of the layer (Ctrl + J) and use the Free Transform tool (Ctrl + T) to make a larger copy. To keep the proportions, hold down the Shift key while zooming in.

Repeat this step 2 more times.

Select all layers with circles and merge them into a group (Ctrl + G). Make a copy of the group and lower it as shown below.

Repeat duplicate group and location below each previous one to get such a frame.

Select all groups with circles and merge into one (Ctrl + G). Name the resulting group “edge”. Set the group Opacity to 70%. Tool Rectangular area (Rectangular Marquee Tool) (M) create a selection as shown below.

Apply a layer mask to the “edge” group: Layer – Mask Layer – Hide Selection (Layer> Layer Mask> Hide Selection).

Step 6. With the tool Rounded Rectangle (Rounded Rectangle Tool) (U) With a radius value of 15 pixels, create a shape with color # e2151c inside the patterned frame.

Make a copy of the rectangle layer (Ctrl + J) and change the color to # 17269b.

Tool Rectangular area (Rectangular Marquee Tool) (M) Create such a selection:

Go to menu Layer – Mask Layer – Show Selection (Layer> Layer Mask> Reveal Selection).

Step 7. It’s time to add text to the coupon. I used League Gothic. Select the Horizontal Type Tool (T), adjust the font as shown below, and write what I wrote.

Change the font to Helvetica and add a couple more lines.

Download the Franchise Bold font and write “Mr. Clean. ”

Select the “Mr. Clean ”(hold down Ctrl and click on the layer thumbnail in the layers palette). Go to menu Selection – Modification – Expand (Select> Modify> Expand) and enter a value of 2 pixels.

Create a new layer (Ctrl + Shift + N) under the layer “Mr. Clean ”and fill the selection with white.

Using the font Helvetica, write “NEW!”.

To the right of the word “NEW!” Write “all-purpose” in Lobster font

For the last line, I again used the font Helvetica.

To the last line, apply the Drop Shadow style: Mode – Multiplication.

Step 8. Tool Rectangle (Rectangle Tool) create a red shape (# e2151c). Go to menu Editing – Contour Transform – Tilt (Edit> Transform Path> Skew) and change the shape of the rectangle. Write a text on it.

Create another rectangle, but white.

Apply the Stroke style to the layer with this rectangle: Position – Outside, Mode – Normal, Stroke Type – Color.

Write the coupon number.

Here is what you should have now:

Step 9. Open up a sprayer image in Photoshop. Tool Pen (Pen Tool) in outline mode, draw what is shown below. This is the outline of the future label.

Create a new layer (Ctrl + Shift + N) and name it “background”, fill it with # fbef4b. Select this layer and press Ctrl + G to place it in the group. Press Ctrl + Enter to turn the outline into a selection and go to the menu Layer – Mask Layer – Show Selection (Layer> Layer Mask> Reveal Selection).

Tool Arbitrary shape (Custom Shape Tool) (U) create two blue (# 17269b) triangles as shown below.

Figure 40

Open the Mr. Clean in Photoshop. Tool Pen (Pen Tool) (P) Remove the person and insert between the triangles of the main document:

Make a copy of the logo layer and place it above the triangle layers.

Choose a tool Pen (Pen Tool) (P) and draw the outline as shown below. Make a selection from it (Ctrl + Enter) and go to the menu Layer – Mask Layer – Hide Selection (Layer> Layer Mask> Hide Selection).

To the same layer, apply the drop shadow style: Mode – Multiplication.

Add labels. Font settings are shown below:

Select the “Clean” layer and go to the menu Selection – Modification – Expand (Select> Modify> Expand) and enter a value of 4 pixels. Create a new layer under the “Clean” layer and fill it with white.

For the white fill layer, apply the Emboss style: Style – Inner Bevel, Method – Hard Cut, Backlight Mode – Brightening, Shadow Mode – Multiplication.

Then apply the Stroke style: Position – Outside, Mode – Normal, Stroke Type – Color.

Do the same with the “Mr.” layer.

Step 10. Tool Pen (Pen Tool) cut an object from the background:

Paste it into the main document, reduce, tilt and position it as shown below.

Make a selection layer with a bottle, create a new layer under it and fill it with black color. Name the layer “vaporizer shadow”. Remove selection (Ctrl + D). Move the layer slightly to the left.

Apply the Gaussian Blur filter: Filter – Blur – Blur Gaussian (Filter> Blur> Gaussian Blur). The radius value is 5 pixels.

Select the layer with the red rounded rectangle, select the “vaporizer shadow” layer and go to the menu Layer – Mask Layer – Show Selection (Layer> Layer Mask> Reveal Selection).

Step 11. Tool Oval area (Elliptical Marquee Tool) create a circular selection, create a new layer and fill it with white.

Make a copy of the layer and reduce it with the tool. Free transform (Ctrl + T). Apply the Overlay style: # e2151c.

Add the price:

Create another such circle with a price in the opposite corner:

In the upper part of the coupon write the text:

Step 12. Go to menu Layer – New Adjustment Layer – Gradient Map (Layer> New Adjustment Layer> Gradient Map). This layer should be on top of all the others. Gradient: # 480283 – # fbef4b. The blending mode of the layer is Multiply and Opacity – 35%.

Select the “coupon” group and go to the menu Editing – Copy merged data (Edit> Copy Merged), then Editing – Paste (Edit> Paste). The new layer should be above all others. Go to menu Filter – Noise – Add Noise (Filter> Noise> Add Noise).

Blend mode – Multiplication (Multiply) and Opacity – 60%.

Step 13. From the texture set, paste the Paper11 file into our document. Go to menu Image – Corrections – Discolor (Image> Adjustments> Desaturate).

Then go to menu Image – Adjustments – Brightness / Contrast (Image> Adjustments> Brigtness / Contrast).

Blend mode – Multiplication (Multiply) and Opacity – 50%.

Download the grunge texture and paste it into our document.

Blend mode – Soft light (Soft Light) and Opacity – 50%.

Step 14. We are almost done. You need to create a shadow under the coupon. Make a selection of the “coupon” group.

Create a new layer under the “coupon” group and fill it with black. Hide the “coupon” group to see the bottom layer.

Apply a Gaussian Blur filter with a value of 1.1 pixels. Set the layer Opacity to 40%.

Make a copy of the layer and apply a filter. Gaussian blur with a value of 3 pixels. The layer opacity is 30%.

Make visible the “coupon” group.

Final result:

Paste some background image to get a more interesting picture:

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