Simple design for unusual advertising


(click on image to enlarge)

Do you want to make an unusual creative advertising? Then this lesson is for you.

So, let’s begin! First create a new document. 500×500 pixels and fill it with a linear gradient using colors # f0f0f0 and # c2c2c2.

After that create a new layer, then use the tool Elliptical Marquee Tool (Oval area) create a circular selection in the middle of the canvas, and then select the appropriate colors, for example # f2f2f2 and # c9c9c9 and re-fill with a linear gradient.

After that we go Select> Modify> Feather (Select> Modify> Feather) to blur the edges of the selected area by about 1 pixel, and then apply Select> Modify> Contract (Select> Modify> Compress) reduce the selection by 3 pixels and click Ctrl + Shift + I or Select> Inverse (Select> Invert) to invert the selection. Ok take the tool Burn tool (Dimmer) (Brush: 100 pixels, Range: Highlights (Midtones), Exposure: 15%) and make the upper a little darker.

After that, use the tool Dodge tool (Brightener) (Brush: 100 pixels, Range: Mid-tones, Exposure: 20%), make the opposite edge brighter.

Ok now click Ctrl + D to deselect this area. Then using the tool Elliptical Marquee Tool (Oval area) make another selection. Try to do the same as in the picture below. The selected area should be in the center.

Reuse Select> Modify> Feather (Select> Modify> Feather) to blur the border of the selected area by 1 pixel. After that, select the Burn Tool with the same parameters and try to darken the same way as in the picture below:

Then take Dodge tool (Brightener) and add brightness in the selected area at the bottom.

Now, using Select> Modify> Contract (Select> Modify> Squeeze) Squeeze the selection to 15 pixels and work again with the dimmer and clarifier.

Remove selection with Ctrl + D. Looks realistic, right? To finish with making our plate, I think we should add a shadow. Apply Drop shadow (Shadow) blend mode option for this layer.

Then using Layer> Layer Style> Create Layer (Layer> Layer Style> Form Layer) to separate the Shadow from the current layer. Then go to the shadow layer and deform it using the tool Smudge tool (Finger) (Brush: 500px, Mode: Normal, Intensity: 70%).

Now, go to the next step. The next thing I planned to add is the dial on the plate. How can we do this? It is very easy! We move to the top layer, because now we are on a layer with a shadow under the plate. Then select Ellipse tool (Ellipse) and add 4 small black circles on the plate.

After that add 8 more circles with a smaller size, the same color.

I want to add numbers. Take the tool Horizontal type tool (Horizontal text) and write numbers from 1 to 12 around the entire circumference.

I used the font Bickham Script Pro. This font is not standard. You can use any other font. Great, move on to the next step. Now we need to add a clock hand. I have one interesting idea. You can put a fork and a spoon instead of the clock hands. You can go to Google Images and try to find photos with a fork and spoon. Or you can use my picture. Open this file and use Polygonal Lasso Tool (Polygonal lasso) to separate objects from the background.

Copy selected area Ctrl + C. Then go to the new layer and click Ctrl + V, to paste the copied portion of the image.

Use Edit> Free Transform (Edit> Free Transform) to shrink the current image and move it in the same way as in my picture below.

After that apply Drop shadow (Shadow) in blending modes for this layer.

To finish the lesson I want to add text. First select Ellipse tool (Ellipse) (you must make sure that contour (Paths) and not shapes (Shape Layers) and draw a circle like in the picture below:

Now you need to enter the text on the circular line. Use the tool Horizontal type tool (Horizontal text), move the cursor perpendicular to the line of the circle, and when it looks like in the picture below, start typing.

I wrote something like this:

I used the font CAC Saxon. This font is also not included in the standard font set. Try using a different one if you don’t have it. Ok now click Ctrl + H, to hide round lines for text. We have completed this step!

I hope this lesson was helpful to you.

Lesson translator: Sabchuk Angelina
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