Smoking kills…

Today we will create a poster to combat smoking in Photoshop, using only a few photos and creative ideas. We will use several interesting methods in which you will definitely find useful information, as well as various ideas for compositions.
After this lesson, you will know not only how, but also why specific commands or sets of commands are used. The same goes for composition.



(click on image to enlarge)

Step 1. Create a new document 2300 x 1600 pixels, RGB color mode, resolution 72 dots per inch, background – Transparent. If you are going to print a job, then set the resolution to 300 dpi.

Step 2. Open the image of a girl. It’s time to remove the background and make a copy of the model. In the window Channels/ Channels, select the channel that gives the image the most contrast. In this case, this “Red/ Red “channel. Right click, select”Duplicate channel/ Duplicate channel “and click OK.

Note: Each image has its own channels for giving a contrast, so you need to decide which one is better.

Step 3. Select channel “Copy of red/ Red copy “. Now we need to achieve maximum contrast between the background and the girl.

Go to Image – Correction – Levels/ Image – Adjustments – Levels (CTRL + L) and adjust the sliders as in the picture below. This is an easy way to increase the contrast a bit.

Step 4. Take the tool Lightening/ Dodge tool (O), set it to Mid tones/ Midtones, Exposition / Exposure37% and lighten the area around the hair of the woman and the body.

Step 5. Take the tool Pen / Path Tool (P) and make a contour over the lower body of a woman. We need to remove the shadow, as we create our own.

Step 6. Right click, select To form a selected area /Make a selection and click OK. Take the tool Brush/ Brush tool (B), click D, then X (D – change the color of the foreground and background to black and white, X – switch these colors) and paint over the entire selection.

Step 7. Selection – Deselect Selection/ Select – Deselect (CTRL + D). Take the tool Clarifier/ Dodge tool (O) and lighten the rest of the background.

Step 8. Take Brush/ Brush tool (B) again, click X and paint over the girl; it should be completely black. Go to Image – Correction – Invert/ Image – Adjustments – Invert (Ctrl + I), then CTRL + click on the channel icon and go to the layers palette. Click on the layer and copy the selection (CTRL + C).

Step 9. Go back to our document (CTRL + Tab) and insert the selection. Click CTRL + T, to enter mode Free transformation/ Free Transform, position the girl in the center, double-click the layer name and rename it to “The basis of the girl“.

Step 10. CTRL + clickon the layer icon to load the selection, then go to Selection – Refine Edge/ Select – Refine Edge. Use the settings below and click the button. OK. Click CTRL + D (Selection – Deselect Selection/ Select> Deselect) to deselect. Take the tool Spot Healing Brush/ Spot healing tool (J) and click on the flaws of the skin to remove them.
We need to have a contrast between smooth skin and cigarette ash, so the skin should be perfect.

Step 11. Open the “ash” image. Go to Selection – Color Range /Select – Color Range and click on the red background. Set the parameters “Scatter/ Fuzziness ”, as shown below. Click Ok.

Step 12. The selection was not very accurate, but we did most of the work. Click Q, to enter mode Quick masks/ Quick Mask , then take Brush/ Brush tool (B), set the stiffness to 100% and paint over the remaining background areas. Use the “[“and”]“to change brush size.

Step 13. Click again Q, to exit mode Quick masks/ Quick Mask and copy the selection (CTRL + C). Go back to our document (CTRL + Tab) and paste the selection. Go to Image – Correction – Discolor /Image – Adjustments – Desaturate (CTRL + SHIFT + U) to discolor the image.

Open an image with a “concrete texture”. Take the tool Stamp/Clone stamp tool (S), select a soft brush, ALT + click on the blank zone (see below) and click on the highlighted circle.

Click CTRL + SHIFT + U, to discolor it and then CTRL + L. Use the settings below. We will use this image as a background.

Step 14. Name this layer “Ashes” and turn off its visibility. Now we have to decide where we want to make cigarette burns. Create a new layer (CTRL + SHIFT + N) and name it “Sketch”. Take the tool Brush/Brush tool (B) and roughly sketch out where the burns will be.

Step 15. Click “Castle“to block this layer and make it uneditable. Take the tool Move / Move Tool (V) and, holding Ctrl, Click on the girl to make the layer active. Click CTRL + J, to duplicate the layer and set the blending mode Multiplication/ Multiply.

Step 16. Duplicate the layer again (Ctrl + J) discolor it (CTRL + SHIFT + U) and set the blending mode Lightening/ Screen. Select all these layers and click Ctrl + G, to group them. Name the group “Model”.

Step 17. While the layers in the group are still highlighted, go to Layer – Layer Mask – Show All /Layer – Layer Mask – Reveal All. Now take Brush/ Brush tool (B), click D and paint over marked areas. You can paint roughly, since in the future we will make changes by adding ash.

Step 18. Select the “Ashes” layer and duplicate it (Ctrl + J); make a copy visible. Click CTRL + T, to enable mode Free transformation/ Free transform and resize. Place the layer as shown below.

Step 19. Go to Layer – Layer Mask – Show All/ Layer – Layer Mask – Reveal All. Take Brush/ Brush tool (B) and paint over the additional areas. If you have hidden a very large part of the girl, select the mask of the “Model” group and paint it in white (Click D, then X to change the foreground color to pure white).

Step 20. Now make the image more complex by adding a lot of colors that will affect it. My strategy is to do everything in shades of gray, so I decided on colors without any distractions.
Select the topmost layer and go to Layers – New Adjustment Layer – Black and White/ Layer – New Adjustment Layer – Black White. Click Ok, then lock the layer.

Step 21 Repeat steps 18-19 to process other areas. What to process is completely up to you. Do not forget to add ashes, resulting from a long burning.

Step 22 Let’s add some fire! Create three new layers (CTRL + SHIFT + N) and place them above the “Black and White” adjustment layer. Name them Dark Red, Red, and Yellow. Create another new layer and name it “Palette”. Take Brush/ Brush tool (B) and draw these colors on it, then block the layer.

Step 23 Select the “Red” layer and take a soft round brush. Brush/ Brush Tool (B). Click “one“to set the opacity to 10% and draw soft red spots as shown below. Click”7“and add more bright red spots. Set the layer blending mode to Lightening basics / Color Dodge. (To select a color, hold down Alt, click on the red color from the “Palette” layer).

Step 24 Select the “Yellow” layer and set the blending mode. Overlap/ Overlay. Take Brush/Brush tool (B), select a yellow color and paint small spots.

Step 25. Select the “Dark Red” layer and, using a darker red, increase the contrast of the fire. Set the layer blending mode Multiplication/ Multiply.

Step 26. It’s time to create lighting! Create two new layers (CTRL + SHIFT + N) and name them “Body Shadow” and “Body Light.” Place them in the “Models” group and, holding Alt, click between layers to create Clipping mask/ Clipping mask.

Step 27. Set the blending mode of the “Body Shadow” layer to Multiplication / Multiply. Now take a soft round Brush/ Brush tool (B), with an opacity of 40%, select a dark gray color and draw a shadow near the surface of the earth.

Step 28. Select the Body Light layer and set the blending mode to Soft light/Soft Light. Click D, then X and using Brush/Brush tool , draw highlights on the body.

Step 29. Create a new layer and place it under the Model layer and above the Ash layer. Set the blending mode Multiplication/ Multiply and use Brush/ Brush tool , to draw shadows.

The ashes should also have a darker area, so create it using the same technique on the areas shown below.

Here is a great trick! Use a brush of different opacity to paint the darker shadows near and lighter ones a little farther from the model.

Step 30. From the ashes should also fall tiny shadows on the ground. Create a new layer, similar to the previous one, but place it under the ash layer and paint small dark spots under the ash.

Step 31 Now we have a cold-blooded image, but we need the corresponding inscription. I chose the text “Smoking kills. So why not quit? /Smokingkills. Sowhynotquit? If you insert text, do not take a font with fantastic patterns, so as not to lose the meaning of the phrase.

Take the tool Horizontal text/ Horizontal Type Tool (T). Enter “Smoking Kills” and install the font “Bebas”. Make the text big.

Step 32 Repeat step 31, but make the font smaller and write “So why not quit?”.
Why make it smaller, you ask? The answer is simple: the difference in size creates a visual path and makes the text easy to read. To draw attention to a more important part of the text, make it larger in size.

Step 33 On the layers palette, click the “FX“and select Overlay options/ Blending options. Add a Shadow/ Drop shadow with
the settings shown below and click OK. Pinching Alt , drag the iconFX“to duplicate these settings to another text layer.

Step 34 Let’s add some mood to the total exposure! Select the topmost layer (“Yellow” layer) and go to Layers – New Adjustment Layer – Gradient Map/ Layer – New Adjustment Layer – Gradient Map. Click on the default gradient, configure it as shown below and click the button. OK. Set its blending mode to Light replacement/ Lighter.

Step 35 Turn off the visibility of the Palette and Sketch layers. Select the “Gradient Map” layer, select all (CTRL + A), copy the selected layers (CTRL + SHIFT + C) and paste them (Ctrl + V). Go to Filter – Other – Color Contrast/ Filter – Other – High Pass. In the settings, set 1.5 pixels and click OK. Set the blending mode to Overlap/ Overlay.

If you want, you can add some smoke using different brushes. You can download them from the link provided in Resource.

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