Create a car ad

The automotive industry invests millions, if not billions of dollars annually on advertising for its cars. There is a wide range of offers on the market, including luxury sedans, SUVs, trucks, eco-friendly electric cars, etc. And it is not surprising that designers often have to work on creating advertising for such a car.

In this tutorial we will start with a simple texture. Then connect it with another image and get a great basic base. You will also learn how to effectively use special brushes.
As a result, we get the following image:

What we need:

Step 1. Create a document and a new brush.
First we need to create a new document. The size of the document is approximately 1450 * 2175.

I will use an image I created recently using several sheets of paper that I scanned and put together. Download image – Paper texture.
Transfer the paper texture to our canvas and, if necessary, the seams can be covered with a tool. Clone Stamp (Cloning stamp)
Here is the background that I got:

For further work, we need different brushes. I’ll tell you how to create new brushes. If you use your kits, just skip to step 2.
Download image: “Splash”
Create a new document. Set the size, the new document is 4500 * 4500, as I am in the screenshot below:

Now we have one big canvas. On it, you can experiment with the created tassels.
Add a splatter image to the canvas.

In the created brush all spots that will be black – will be opaque; all stains that are gray will be translucent; white color – full transparency.
Since the background under the spray is white, we do not even have to get rid of it to make a brush.
Now let’s remove the ugly edges of the added image. Use the tool Rectangular marquee tool – A rectangular area (M) to highlight the area around the spray. Then click Shift + Ctrl + I, to invert this selection and click Delete to remove the edges.

Now deselect by pressing Ctrl + Shift + D
Now let’s make our splashes a little bit lighter: Ctrl + L – color correction Levels – Levels.
Set the settings as in the screenshot below:

Now tool Eraser tool – Eraser (E) remove unnecessary gray spots and lines that will be undesirable in the resulting brush. Do not erase everything around the edges, we just need to clean up the image a little, and not to destroy it.
Now use the tool again. Rectangular marquee tool – A rectangular area (M) to highlight the area around the future brush. Click Ctrl + Shift + U – it will make the brush black and white.

Go to menu EditDefineBrushPreset (Edit – Define a brush) to add a brush. Give the name of the future brush and click OK.
Now you can look at the window with samples of the brush and see yours in it (most likely it will be at the end). Your brush is ready to use!
By the same principle, you can create many different brushes. If you have a scanner, then you can do it yourself. Or the network is full of free images.

Links to some in the archive.

Step 2. The first photo manipulations
Now we need the image “Machine”

Any of the selection tools highlight the car. Transfer it to canvas using the tool Move (Move). Visibility of the layer with the car while hide.

Now let’s add the first background image – “Background 1”

Move it to the canvas and place it like I am in the screenshot below:

Now we need to get rid of the snowy peaks and the sky. you can use Pen Tool – Feather (P) for this, but I used EraserTool – Eraser (E) with hard edges. The main reason I used the eraser is the straight edges of the hills.
My image now looks like this:

This is where the fun begins! Now we need to apply a layer mask (if you have not done so already). Click the button Add layer mask – Add a mask that is on the palette Layers – Layers. Take one of the created brushes. The idea is to erase part of the earth with a brush. But we do not need to erase it completely, but simply make it translucent.
Brush color is black.
Opacity – Opacity 25-45%

You can also change the color of the brush from black to white and get the opposite effect – the manifestation of the earth.
Stick to the same opacity. It should be very small, but sufficient to display the texture.

Pay special attention to the bottom of our image. Nobody likes her hard edge. Erase the bottom hard enough. And then, having changed the black color to white, return a part of the image in the form of watercolor splashes.

My drawing at the moment looks like this:

Now create a new layer and place it under it. On this layer, create different brush strokes, which will be shown through the transparent places of the upper layer. However, use the same colors as on the ground. To do this, hold down Alt, Click on the image for the color that you want to use as a sample.

Now we will do the same, only on another new layer, which should be located above the others. This time use the lower Opacity – Opacity to not lose the texture of the earth.

Use hard brushes. Add spray. This will make the transition from land to canvas more real.

My image now looks like the screenshots below:

Now make the layer with the machine visible and move it above all layers:

As soon as you do this, create a new layer for the shadow, place it under the layer with the car. Use a regular round brush to draw a shadow:
Size = 5-10px
Opacity = 100%
Color = Black

Apply to shadow Filter -> Blur -> Gaussian Blur (Filter – Blur – Gaussian Blur) with Radius – Radius = 15%. If your shadow is too dark, lower the layer’s opacity.

Step 3. Add a background
Download the image “Background2”

Drag this image onto the canvas and place it above the paper texture layer.

Select and delete the sky.

Using a mask and watercolor translucent brushes, make some places of the mountains translucent, as you did with the ground.

Now also create additional strokes and splashes on the layers below and above the mountains. Use mostly white, black and blue shades.

Now my canvas looks like this:

And finally, we will need another image. Download “Background3”.

Move it to our canvas and place it above the paper-textured layer:
At this time we do not need to erase the clouds with watercolor brushes, otherwise they will turn out to be spotty. Just use the big round brush and walk it through a large part of the entire cloud image to create the impression that the layer’s opacity is reduced by 15%

At this time, paint brushes paint only under the layer. The sky will remain clear, only a slightly added texture:

Step 4. Bringing the image to the end
Create a new layer on top of all other layers. Take the tool Brush (Brush) (B), select a simple 3 px round brush

Add strokes to the surface of the earth. Use similar colors. For example, I used dark brown and added strokes as shown below:

In the mountains I used blue, black and white touches.

Now let’s merge all the layers into one, right-click on one of the layers and select FlattenImage (Run down).
Duplicate the layer by pressing Ctrl + J
Apply to this layer Filter -> Other -> HightPass (Filter-Other-High Pass Filter). Set the parameter Radius – Radius as much as possible. After that change Blending mode (Blend Mode) layer on Overlay (Overlap). Set the opacity of the layer to 30%.

I hope you were interested in doing this lesson and you learned something new.
The final image looks like this:

And so it happened with the translator:

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